The hallmark of any entrepreneur is having ideas. You can’t help it. They just come to you. If you’re anything like me, you woke up this morning thinking of another idea. To qualify as a successful entrepreneur though– to really be effective– there’s more to it than ideas. I’ve learned the hard way ideas aren’t ...…
Lately, I’ve been focused on honing my communications skills; specifically, how to make my messages “stickier.” I want to do use this in my marketing, training and coaching. Maybe you could too. I became very obsessed with the stickiness of a message with after reading Made To Stick, by Dan and Chip Heath. Creating a “sticky” message ...…
I had great fun interviewing Alan Stransman this past week. He had some great tips on how to write the book you’ve always wanted to write. Plus, we both have a passion for helping the expert industry: consultants, coaches, and speakers. I really wanted him to share why book writing doesn’t have to be limited ...…
I had the pleasure to meet Rob Humphreys from Rail Yard Studios. He and Robert Hendrick have teamed up to save a piece of America. They are taking centuries-old railroad supplies and turning them into furniture. Their latest creation? …An iPad stand made of railroad ties. Don’t worry, it’s multi-generational. It works with versions 1, ...…
Welcome to the future of work from Grind on Vimeo. Will you even need to work at a big company in the future? If everyone has their own area of specialty, and they are free to come together in a common work space, is a formal company even required? Some entrepreneurs are suggesting the idea ...…
Video highlights how the cost of experimentation can be done with a low burn rate (negative cash flow). This is an exciting time in entrepreneurship. You can try new things quickly. Once you find out what works, do more of it. Don’t be afraid to trying something new, even if it’s outside the formula. You ...…
I talked about how you need to uncover so the unmet needs of your customer. In other words, what their problem really is, and how they’d to go about like to solving it. For example, WordPress allows people to create self-hosted blogs fast so they can focus on creating content. iPads provide a more tactile way ...…
I firmly believe in being a problem–solution company. One of the best ways to add value to customers lives is to find out what they really want and then deliver it to them. It’s impossible to be a problem-solution company without spending lots and lots of time thinking about your customer though. You have to ...…
There’s a gap between what your customer says they want and what they would truly buy. One problem is they aren’t an expert at solving all their own problems. They don’t know what a solution would look like. They offer suggestions, but they don’t really know. Apple knows this. Why Bottom-Up Product Design Still Leaves ...…
